This massively honeyed beer was inspired by the intensely spicy flavors of tupelo honey. The idea was to build a big wheat beer that smelled like a clovey Hefeweizen.
When Florida’s Cigar City Brewing and Michigan’s B. Nektar Meadery decided to brew a s’mores-inspired Braggot, the label concept was quick to follow. The bears represent the ingredients in a loose sense—bears love honey, and they’re roasting marshmallows.
