From the University of Louisiana at Lafayette’s Ragin’ Cajuns Ale to University of Wisconsin’s S’Wheat Caroline, brewery-university partnerships are about more than making money.
Switching from the once-ubiquitous brown bottles to cans may have been novel nine years ago, but today, it’s just one way craft brewers are reexamining their relationship with the container industry in hopes of shaving costs and putting better beer on the shelves.
While canned craft beer is an innovation in itself—at least here in the United States—another recent development in Japan might soon make canned beer popular within a group of individuals with special needs.
Ordering a can of beer has always been trouble. Call for one and you run the risk of being identified as an unsophisticated ignoramus and subjected to ridicule at the hands of even the most open-minded beer geeks.
