Assembling chaotic beer lists is not a sign of higher craft beer consciousness, it’s giving in to the basest instinct to constantly grasp for the new, the unknown, the next big thing.
Yes, you read correctly. We hate tap takeovers, and we’re not alone. There’s a growing number of people who believe that these takeovers are doing more harm than good.
Thanks to a self-proclaimed “computer nerd,” the tap list board has become a lot more high tech—and can not only tell the customer what’s being poured, but can help give the pub owner insight into his or her clients’ beer preferences.
The main problem with offering so many taps is that certain beers tend to move, either due to their innate popularity with consumers or because the bartenders sell them, while others tend to sit and face a long, cold death.
Most fine-dining restaurants fail at beer. They’ll put all of their focus on creating extensive wine and spirit lists, while beer is treated as inferior.
