One Hundred Mags (Rule)

Naysayers be damned! Since we announced the launch of BeerAdvocate magazine in June 2006, we’ve been told that “print is dead” and that it was likely to fail. Admittedly, the mag has been hit with some challenges over the years, but we met them head on, learned from them, and 100 issues later, we’re still here. Check out any wall.

We couldn’t have done it without your support, that inherent human need for things tactile, and the growing desire to pause and replenish the soul with a good read. You know, the kind of stuff that’s more than 140 characters. Speaking of you, the entire team took a step back recently, listened to your feedback, and worked hard to make some changes. Maybe you’ll notice them as you flip through this issue:

• Eight additional pages for more content, longer features and creative flexibility
• New paper stock; thicker, more tactile, easier on the eyes
• A fresh, modern design from cover to cover, with a larger font size to enhance readability
• The debut of our column on food pairing

We also have some good news for all of you digital readers. We’re on the verge of offering more options for Apple, Amazon, Google (Android) and Windows. Plus, if you haven’t noticed, our back issue archiving project has begun. For updates and to follow our progress, visit: beeradvocate.com/mag.

Thanks for your continued support.

Respect Beer. ■