We recently gazed into our Magic 8 Ball and asked, “What will 2018 bring to the wonderful world of beer?” To which it replied, “Outlook hazy, try again.”
As craft brewing matures, the quality of the reportage on all things beer should rise to match it. Quality writers are a crucial component in helping craft brewing grow in stature and seriousness in the public’s eye.
Craft breweries have long had a contentious relationship with the media. Fighting an uphill battle against a well-entrenched public view that all beer looked and tasted the same, new small brewers knew the importance of changing the conversation about beer.
Since we announced the launch of BeerAdvocate magazine in June 2006, we’ve been told that “print is dead” and that it was likely to fail. Admittedly, the mag has been hit with some challenges over the years, but we met them head on, learned from them, and 100 issues later, we’re still here.
Beers like Lovecraft Honey Ale, Dawn of the Red and Festus Rotgut exemplify a recent trend among breweries: using branding to reach fans of pop culture subgroups.
2014 was a big year for BeerAdvocate magazine. All numbers were up across the board and more people are reading the mag than ever before. So a big thanks goes out to all of our supporters and subscribers. As for the future, we’ve set our sights even higher.
A listicle is basically a ranked, themed, or in some cases random list with words wrapped around it that’s passed off as content. We’re not fans. And here’s why they suck, in no particular order.
This is a bittersweet issue for us here at BeerAdvocate. Courtney Cox is about to pass the red pen to a new managing editor. During her tenure, she’s taken a magazine that many thought would fail before it started to one of the most respected beer magazines in the world.
As beer journalism blows up right alongside craft beer, Jay Brooks, who has been writing about beer since 1992, is calling on old media to put an end to “sudsy” puns, and for new writers to slow down and really learn the craft.
Last year was a big year for BeerAdvocate magazine. This year, our goal is to make significant changes that’ll allow us to deliver the mag more efficiently, with more content and to more readers.
Since BeerAdvocate magazine launched, we’ve been inundated with requests to offer a digital version of it. Perhaps it’s time to let go a bit and give in.
BeerAdvocate magazine continues to grow, as more and more consumers seek information behind the beers they drink. The mag’s success is a tribute to the overall growth that’s occurring throughout the entire craft beer community, something that we’re proud to be a part of.
For years, many of you have asked, begged and even demanded that we not only launch a mobile version of BeerAdvocate.com, but a digital edition of the magazine. Some things aren’t as easy as simply asking and receiving.
The focus of our book will be top-quality craft brewing, and if global brewers have stopped making those, well, they’re just foolish. We would produce an atlas for explorers. It has surprised me just how much I have learned.
