Tag: Anheuser-Busch

After years of Big Beer following the same crass marketing playbook, beer suddenly had a bad image and a black eye.

What’s new in beer, from craft beer market growth to barley scarcity.

What’s new in beer, from the crowning of Wynkoop’s beer drinker of the year to the passing of historian Alan Eames.

What’s new in beer, from peacemaking homebrew to trademark disputes and gluten-free brew.

I once served a five-year-old bottle of craft beer to a college buddy, just for laughs. As he popped the top, I waited in anticipation for his first sip, which he promptly spit all over my coffee table. I deserved it.

PBR on NPR? What the Hell? Pabst Blue Ribbon’s unexpected resurgence has been fueled by the thrifty, kitsch-loving habits of urban hipsters. So what’s the brand doing by courting its drinkers’ parents?