Tag: Beer Geek

Are You a Beer Geek? Beer Smack by

So are you a beer geek? If any of the following applies to you, the answer is probably “yes.”

Beer Burnout Unfiltered by

A lot of beer burnout these days stems from our near incessant need to seek out the new, the exciting, the fresh and undiscovered in beer. As with adult relationships, this pattern of promiscuity ultimately leads to an inability to forge a real, lasting connection with a single, satisfying brand.

How to Lose Friends and Alienate the Industry Feature by

The complaints and expectations about beer are reaching whole new levels. And the snobbery and superiority factors among craft beer lovers over macro drinkers are becoming shameful and embarrassing.

The Insularity of Craft Beer Beer Smack by

Assuming we’d like to see the craft beer segment grow more than fractions of a percent against the market as a whole each year—and that’s a good year—craft beer shouldn’t be exclusive.

Beer Geeks of the World: Relax! Last Call by

While most beer geeks seem to think they’re totally above the beer image wars, they’re not.

The Geek Shall Inherit the Earth: An Affectionate Look at the More Beer-Obsessed Among Us Feature by

The landscape of the beer geek is as rich and varied as the outside world; a microcosm of society as a whole.

Embrace Your Inner Beer Geek! Beer Smack by

Love ’em or hate ’em, beer geeks play a key roll in the beer industry, particularly when it comes to today’s booming craft beer scene.