A lot of beer burnout these days stems from our near incessant need to seek out the new, the exciting, the fresh and undiscovered in beer. As with adult relationships, this pattern of promiscuity ultimately leads to an inability to forge a real, lasting connection with a single, satisfying brand.
The complaints and expectations about beer are reaching whole new levels. And the snobbery and superiority factors among craft beer lovers over macro drinkers are becoming shameful and embarrassing.
Assuming we’d like to see the craft beer segment grow more than fractions of a percent against the market as a whole each year—and that’s a good year—craft beer shouldn’t be exclusive.