The constellation of bars, gastropubs, taphouses and brewpubs that dot LA’s diverse neighborhoods is dedicated to making LA a premier craft beer city. Los Angeles already has the weather and the landscape, and now it increasingly has the perfect brews to pair with the picturesque environment.
In marketing, connecting a face to the “brand” means something. But for the small guys who can’t afford national publicity and TV commercials, that connection and personal brand management becomes a physical reality with their taprooms.
Los Angeles is an absolutely massive place, teeming with a multitude of people. If only a tiny percentage drank good beer, that would still be a staggering number of craft drinkers sprawled out between the mountains and the ocean.