Los Angeles is emerging from the shadows of its better beer neighbors to tell its own story. And like the city itself, that story is diverse, progressive and undeniably cool.
The beer consuming public wants us to turn everything into an IPA. I love a good IPA, but we’ve hit a point where if a beer isn’t an IPA, regular folks just don’t buy it.
The constellation of bars, gastropubs, taphouses and brewpubs that dot LA’s diverse neighborhoods is dedicated to making LA a premier craft beer city. Los Angeles already has the weather and the landscape, and now it increasingly has the perfect brews to pair with the picturesque environment.
In marketing, connecting a face to the “brand” means something. But for the small guys who can’t afford national publicity and TV commercials, that connection and personal brand management becomes a physical reality with their taprooms.
Los Angeles is an absolutely massive place, teeming with a multitude of people. If only a tiny percentage drank good beer, that would still be a staggering number of craft drinkers sprawled out between the mountains and the ocean.
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