As with beer, craft cider is aiming for people with more sophisticated palates. And one of the first things modern cider makers have done is dry the palate out. To lure beer drinkers, cider makers in the Pacific Northwest started adding hops.
As demand increases in newer markets, microbreweries are at a crossroads: take out large loans and expand, or sell stakes to larger brewers and distributors. Factor in that a generation of craft brewing legends is approaching retirement, and these questions become even more complicated.
Join us for our annual nod to these badasses as we raise our pints in their general direction, honoring them for their contributions to the beer industry and for giving beer the respect it deserves. Cheers!