At the end of the day, the real judges are consumers. And they don’t care if a beer meets specific style guidelines or wins a medal. They just care if the beer is good.
It’s October 1st, and the cavernous Colorado Convention Center is packed with throngs of grinning Great American Beer Festival attendees. But beyond the buzzed masses the dull roar of the public fades into hushed utterances. It’s about 10 minutes before the GABF’s 30th annual awards ceremony begins.
The first competition, back in 1987, had 12 categories; this year, there are 83, and if you count subcategories, which don’t get awards but help further define style parameters, 135.
We don’t mean any disrespect to any of the organizations who host competitions, nor are we questioning their judging methods, and we’re sure that their intentions are good, but do consumers really care about medals?
With countless accolades slapped on the sides of six-packs, consumers are wise to learn about a competition’s methods before they plunk down money for an “award-winning” beer.