Tag: Media

Living in Isolation: How Elitism is Alienating Macro Beer Fans Unfiltered by

It’s time for small brewers and beer enthusiasts to stop taking cheap shots at Big Beer and instead focus on their own products.

Beware the Storysellers Beer Smack by

There’s a disturbing trend in beer journalism. In fact, unbeknownst to most readers, it’s lurked in the global beer scene for decades.

All the News That’s Fit to Tweet Unfiltered by

While the internet has given beer lovers access to information and communication avenues that we could never have imagined decades ago, the value of many social media options to breweries is harder to gauge.

Late Breaking Unfiltered by

Craft breweries have long had a contentious relationship with the media. Fighting an uphill battle against a well-entrenched public view that all beer looked and tasted the same, new small brewers knew the importance of changing the conversation about beer.

And the World Talked About Beer… Beer Smack by

We should be proud as beer drinkers that we have a president who enjoys beer for a change, and publicly.

Novelty and the New Yorker Unfiltered by

For the last five years, newspaper editors, magazine writers and television producers have sought to define craft beer as being “extreme.”