Trader Joe’s House Brand Changes Breweries, Branding
Trader Joe’s Mission St. brand, contracted to Firestone Walker Brewing Co., has been discontinued and will be replaced by new house brand Ol’ Burro Brewery, made by Los Angeles-based Golden Road Brewing. The can-packaged lineup includes Gold Brick Pale Ale, El Güero Blonde Ale and Tap 79 IPA.
Mikkeller and Three Floyds to Open Copenhagen Brewpub
Mikkeller and Three Floyds Brewing Co. announced plans to open Warpigs, a joint venture 10-hectoliter (8.5-barrel) brewpub in Kødbyen, Copenhagen’s meatpacking district, in late 2014 or early 2015. Expect experimental beers exclusive to the brewpub, as well as collaborations with other breweries and American-style barbecue cuisine.
Researchers Creating Genetic Family Tree for Brewing Yeast
San Diego-based White Labs Inc. and a Belgian genetics laboratory have sequenced the DNA of more than 240 strains of brewer’s yeast from around the world. The genetic family tree reveals the complex relationship between yeast strains and the beers they produce, enabling the breeding of new strains.
The Bruery to Open a Facility for Wild-Fermented Ales
The Bruery announced a new brand, Bruery Terreux, focusing on wild-fermented farmhouse-style ales and oak-aged sours. Existing ales brewed with wild yeast or bacteria will transition, leaving the original Bruery operation to experiment with non-wild styles. An Anaheim tasting room is slated to open in late 2015. ■