There’s a growing trend among brewers to craft a big beer, name it something demonic or outlandish, and create a big buzz around its release by using grassroots word-of-mouth marketing.
For years now, the concept of extreme beer has been twisted by the media to make for eye-catching headlines. Extreme beer is what keeps beer interesting.
Despite never publishing a magazine before, going against the grain, breaking a lot of publishing rules, and running on a pure passion for beer and a dream, we’re still here.
Most fine-dining restaurants fail at beer. They’ll put all of their focus on creating extensive wine and spirit lists, while beer is treated as inferior.