Category: Beer Smack

  
Craft Beer Is Up. Beer Is Down. Beer Smack by

How do we (the craft beer community) get more of the mainstream to drink craft beer?

Super Bowl XLIV: Missed Opportunity for Craft Beer? Beer Smack by

From our point of view, an honest series of compelling craft beer ads during this year’s Super Bowl would have most definitely stood out among the mediocrity and made some form of impact.

Hometown Throw Down Beer Smack by

We need to travel more, and not just the typical beer meccas. We need to check out emerging beer scenes and places yet to have been explored.

Is it Really Beer? Beer Smack by

As brewers strive to make “the world’s strongest beer,” should beers produced using unconventional methods like freeze distillation, aging in “wet” liquor barrels or cultivating super-yeast strains so they can power through sugar comas be considered “beer?”

Don’t Compromise Your Beer this Holiday Season Beer Smack by

Impress the hell out of everyone when you whip out bottles of intriguing beer, reel off brief explanations of what they are and share your liquid bread at the table. Fortify the ancestral tradition of feasting by complementing the food with beer.

Drinking From the Source Beer Smack by

Why beer geeks should get out from behind their keyboards and go on a beer pilgrimage.

When Beer is Not Beer Beer Smack by

It’s all too easy to forget that beer was meant to be enjoyed. In our opinion, it can often become way too business-centric, unnecessarily elite or just plain silly. Here are some pet-peeve instances of when beer is not beer.

And the World Talked About Beer… Beer Smack by

We should be proud as beer drinkers that we have a president who enjoys beer for a change, and publicly.

The Insularity of Craft Beer Beer Smack by

Assuming we’d like to see the craft beer segment grow more than fractions of a percent against the market as a whole each year—and that’s a good year—craft beer shouldn’t be exclusive.

How Fresh is Your Beer? (Revisited) Beer Smack by

Despite popular belief, beer does have a shelf life. In time, there will come a day when any beer will expire.

Reclaiming “Craft” Beer Smack by

“Craft.” What the hell does it mean? We’ve been pondering its beery meaning for years now, and witnessing confusion among consumers on a daily basis. Why? No clear definition.

Beer 3.0 Beer Smack by

Without the internet, craft beer wouldn’t be what it is today. So cheers to anyone and everyone who is a part of beer online!

Session vs. Extreme Beers Beer Smack by

Personally, we agree the world could use more session beers (good ones, of course). We just don’t feel it’s necessary to bash extreme beers in order to achieve this.

Boycott Beer Fests! Beer Smack by

Unless a beer event is paying for the beer and not charging booth fees, we ask all of you to not support it. Otherwise you’re attending an event that doesn’t support brewers and paying to drink free beer, while someone is getting fat off the proceeds.

Happy New Paper! Beer Smack by

The brothers discuss recent changes to the magazine.

Brewer Bling Beer Smack by

We don’t mean any disrespect to any of the organizations who host competitions, nor are we questioning their judging methods, and we’re sure that their intentions are good, but do consumers really care about medals?

Kickin’ it Local Beer Smack by

Sometimes we all just need a good kick in the ass to remind us to support our local brewers.

BeerAdvocate or Beer Snob? Beer Smack by

Not to be confused with the beer geek, who is simply super passionate about beer, the beer snob is stuck in the cycle, taking their passion too seriously and to a level that’s actually counterproductive to spreading the good word about beer.

Are You “Trading Down?” Beer Smack by

Sorry, guys—while we dig a Leinie’s Red or High Life from time to time, we don’t buy that. Stop feeding the press these doom-and-gloom sound bites that only fuel the fire.

Keep Our Beer Free of Logo Blight! Beer Smack by

Despite the extra efforts and costs, logoed glassware can be found at most beer bars today. To the point of overkill.

Donate “A Buck for BeerAdvocacy!” Beer Smack by

At some point, brewers have to advertise to not only sustain their current demand, but to grow and compete in new markets.

Craft Beer and Brewer, Defined Beer Smack by

Like many in the beer world, we’ve personally struggled and been thrown into contentious debates over what defines a craft beer or brewer.

Pay No More Than $5! Beer Smack by

The growing trend by bars and restaurants to drop beers into 10–12-ounce glasses—and intentional short pours—is literally killing our chances of getting a proper red, white and blue 16-ounce pour of brew.

Is Barrel-Aging Trite? Beer Smack by

While the packing and aging of beer in wooden barrels isn’t a new concept, the past decade or so has witnessed a growing trend in brewers experimenting with oak-aging every beer style under the sun.