As the Brewers Association’s new American craft beer ambassador in Europe, Sylvia Kopp, a beer sommelier from Germany, will travel the continent demystifying US craft beer for emerging markets abroad.
Despite the economic woes, 2012 is going to see large increases in export sales of small-scale craft beers from producers in Australasia, South America and the European “new wave,” as well as from North America.
For a country that has never possessed much of a discernible brewing heritage, America has taken a leading role in exporting its nascent beer culture around the world.