For anyone familiar with craft beer brands, the name Fullsteam instantly conjures a visual of the brewery’s logo, the chunky font with that enigmatic backwards “F.”
Just like there is no typical craft beer, there seems to be no typical craft logo. And with the ongoing proliferation of craft breweries in the US, branding is becoming both more crucial and more impressive than ever before.
Last year saw more craft beer start-ups than ever using creative funding methods to fill in the financial gap, with brewers often going directly to the public with their pleas.
