A far cry from the hokey corporate bars that market themselves with surfboards and beach themes, authentic surf culture has shaped a growing number of breweries across the country—from the company ethos to the beers themselves.
There are now over 1,000 brewpubs in the United States. With benefits including more beer, more flexibility in the pubs, the addition of packaging facilities and the ability to distribute further, what challenges do growing brewpubs face?
There aren’t too many places in Wyoming like Thai Me Up—the cozy, dimly lit Jackson Hole, Wyo., brewpub that pairs West Coast IPAs with Thai food and two big-screen televisions featuring kung fu flicks. Actually, never mind Wyoming; there aren’t many places like Thai Me Up anywhere.
Brewers and breweries have long done more to benefit society than harm it. In ages when drinking water was often contaminated, brewing was a practical science that provided townspeople with something safe to drink. Centuries later, brewers are still working hard to make a positive impact on their communities.
How do you celebrate fifteen Great American Beer Festival medals and back-to-back GABF Small Brewery Brewer of the Year nods? You open up a new brewing and bottling plant, and start distribution of two new lines of beer.