From the narrative-driven artwork of Jolly Pumpkin to the modernist pop-culture mashups of Stillwater, brewers and artists are increasingly using beer’s packaging as an opportunity to tell a story about their brand and the liquid inside.
The ambition of international collaboration brewing is to bring together brewers—and their different approaches—in an environment where they can share and learn, and build something that is perhaps greater than the sum of its parts.
Artist Adam Forman created the spooky imagery that’s been part of the brewery’s identity since it opened in 2004—from their toothy jack-o’-lantern logo to creepy scarecrows and pumpkin-patch graveyards.
A funny thing’s going on in craft beer—and it’s been gaining speed for quite some time. Something very American, yet at the same time, decidedly pre-modern. That is, simply, working together.
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