As craft beer’s influence in convenience and larger chain stores grows, so has the availability of variety packs. In 2014, variety packs were up 21 percent by volume in retail sales.
The shift to seeing a bottle of Lagunitas Pils in a John Mayer music video or Woody Allen movie (both of which have recently happened) is as organic a move as the industry’s growth itself.
Coming up on its 20th anniversary, Uinta decided it needed a makeover. So between 2010 and 2011, they turned to local artists to redesign their logo and labels.
Will Hamill has one foot in each faction of the craft brewing community. He built Uinta Brewing Company on the strength of solid, approachable session beers, and he’s also cranking out giant specialty recipes.