Their looks might be opposites, but for the founders of WarPigs—which gets its name from the pigs that the Romans used to frighten the war elephants of their enemies—collaboration comes easily.
Mikkel Borg Bjergso, the founder, owner and CEO of Denmark’s Mikkeller brewery, and a self-proclaimed “gypsy brewer” who has always used another brewery’s facilities has finally decided to establish not one, but two brewing locations of his own.
There’s a growing trend among brewers to craft a big beer, name it something demonic or outlandish, and create a big buzz around its release by using grassroots word-of-mouth marketing.
