The label design for Track #2 was created for the brewery’s series of beers inspired by rock anthems. The label started with Tomme Arthur’s idea to depict “Knockin’ on Heaven’s Door” by Guns N’ Roses, but morphed into Led Zeppelin’s “Stairway to Heaven.”
Coming up on its 20th anniversary, Uinta decided it needed a makeover. So between 2010 and 2011, they turned to local artists to redesign their logo and labels.
What he came up with was the stark-contrast, dramatic image of a prisoner illuminated by the headlights of a train careening through the prison walls, just feet from the cell cot where our character sits.
There’s something nostalgic about Keith Shore’s otherworldly images: the appearance of texture on a flat image, the high-contrast, super-blended colors, the minimalist rendering of one action-packed snapshot that challenges the viewer to fill in the details.
For many consumers, it was Sixpoint’s reputation for stellar beers that drew them in. Novelty probably also played a role. But neither would mean nearly as much if the wraps weren’t so elegantly designed.
“Organic” brews to require organic hops; Odin’s Smoky Bacon Ale sizzles in Seattle; Beer bikes banned from German roads; and Lost Abbey Witches Wit label conjures controversy.
Dave’s beer turning green; Utah man can restore landmark beer billboard; resale of stolen kegs outlawed in N.D.; and Brewery Ommegang’s commemorative ale stripped of its presidential title.
