Sierra Nevada’s Ken Grossman talks about the potential reach of the Camp Fire Relief Fund, the logistics of coordinating such a large initiative, and his company’s dedication to helping its community rebuild.
In struggling towns and neighborhoods, breweries are partnering with Community Development Financial Institutions, which provide funding based on community impact.
In 2007, when BeerAdvocate became the country’s first monthly beer magazine, the combined output of 1,406 craft breweries represented less than four percent of the total market in the US.
Last year saw more craft beer start-ups than ever using creative funding methods to fill in the financial gap, with brewers often going directly to the public with their pleas.
It could be anybody’s guess exactly when the first beer-related benefit came to fruition, but it’s safe to say that the concept of selling beer to raise money for a good cause has been around for decades, if not centuries.