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Jim McCabe founded the Milwaukee Ale House in 1997, after getting hooked on brewpubs out West. He added a production brewery, the Milwaukee Brewing Company, a decade later. What unites them is a push to connect the craft movement with Milwaukee’s beermaking tradition.
Milwaukee owes its brewing heritage to beer barons like Miller, Pabst and Schlitz. And while Miller is still extremely popular, the big beers that were once working-class favorites have given way to a vibrant craft beer scene.
Milwaukee’s beer scene is far from dead. You just have to quit looking for an old guard whose days are gone, and start paying attention to Milwaukee’s neighborhoods, where good beer is thriving quietly.