The character on Muskoka Brewery’s Double Chocolate Cranberry Stout label has taken on a life of its own, inspiring look-alike and beard-growing contests at the Ontario brewery.
The five-employee, family-run Beau’s All Natural Brewing Company began making beer in 2006. Since then, the company has grown to approximately 160 employees—about 40 percent of whom have a friend or family connection.
The Canadian government has recently updated the country’s “Beer Standards of Identity,” the definition used to determine if a beverage can be labeled and sold as beer.
Nearly 20 percent of Canadians live in the “Golden Horseshoe,” a region that wraps around the southern tip of Lake Ontario. In the last decade, drinkers here have slowly been undergoing a craft beer conversion thanks to the appearance of new breweries, beer bars, festivals and even Canada’s first brewing school.
Switching from the once-ubiquitous brown bottles to cans may have been novel nine years ago, but today, it’s just one way craft brewers are reexamining their relationship with the container industry in hopes of shaving costs and putting better beer on the shelves.
Hello “Anheuser-Busch InBev;” Pabst mocks Philly’s murals; “beer” loses some of its buzz; Redhook & Widmer Merge; and Ontarians call for an end to beer duopoly.
