Brewery owners sell for different reasons. They want to retire or need cash from their brand equity. More and more, the ESOP is emerging as both a viable alternative to a corporate or equity buy-out and a way to reward a loyal workforce if a sale is made.
As craft beer continues to gobble up Big Beer’s market share, small breweries are increasingly grappling with the question of whether to handle communications in-house or farm it out to an outside PR agency.
The St. Louis Brewery has been trying since 2011 to register their brand name—Schlafly Beer—as a federal trademark, but it hasn’t been easy. Due to protest from Phyllis Schlafly, the St. Louis Brewery must now proceed to a trial in court.
When Tom Schlafly and Dan Kopman wanted to move the St. Louis Brewery into a former printing warehouse, folks in St. Louis questioned the founders’ business acumen, if not their sanity, especially in light of Anheuser-Busch’s dominance over the local beer scene.
St. Louis has always been a beer city. In 1991, it started its transformation to a craft beer city. The metro area has added 10 new breweries since 2009; two dozen breweries now operate within a two-hour drive of downtown. Today, it’s one of the country’s top destinations for beer travelers.
OK, so, yes, St. Louis is home to that really big scary beermaking corporation that shall not be named. But wait! St. Louis has much to redeem itself with, you judgmental beer snob. Give the city a shot. Here’s how.