As pricing for craft brands reaches its outer limits, growth is starting to slow, pushing beer buyers and consumers to take another look at value brands.
Designed for a whole day’s “drinking arc,” Carton’s new split six-pack includes both Canoe, a 3 percent ABV Cream Ale, and its stronger 6 percent counterpart, Rabaska.
As craft brewers push to distinguish themselves from Big Beer, revenue from higher-priced premium beers is increasing faster than any other craft segment. Will that make the $8 six-pack a thing of the past?
Easily assembled without tools or glue by snapping the pieces together, the PuzzlePax also can be disassembled for flat storage, making it perfect for keeping in a car or messenger bag when heading to the local bottle shop.
Both bottle carrier designs allow you to walk into your favorite bottle shop, brewery or tap house with a sturdy, reusable holder, so you can bring your beers home or to any event in classic style and without worrying about them dropping out of flimsy cardboard cartons.
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