In the PBS television series Brewed in NY, Maya Contreras and co-host Matt Archambault travel to the breweries, farms, and festivals that make up the state’s flourishing beer industry.
If those surprisingly comprehensible Scottish accents have charmed you into binge-watching Brew Dogs, you’ve probably also been won over by the likes of their silver-bearded right-hand-man, David Donley. Each episode, Martin Dickie and James Watt task him with the impossible, and he makes it happen.
The shift to seeing a bottle of Lagunitas Pils in a John Mayer music video or Woody Allen movie (both of which have recently happened) is as organic a move as the industry’s growth itself.
South Carolina is poised to pass legislation overhauling its brewpub laws; rare beers stolen from Cantillon; The Alchemist to open a new production brewery; and A&E greelights a pilot episode of The Big Brew Theory.
More celebrities collaborating with craft brewers; Coors causes controversy at Puerto Rican celebration; malfunctioning beer fridge responsible for Australian cellular network blackout; TTB opens door for beer, wine, spirits to add nutrition labels; and BrewDogs set to air Scottish founders’ hijinx on US TV this fall.
Many bar owners and managers say the decision whether or not to have a television in their beer-centric business is a highly conscious one. From sports fans who’ve discovered they like craft beer to purists who prefer pixel-free bars, the options are certainly becoming more varied.
Robot serves a cold one; BrewDog ends history, t’ Koelchip starts the future; “Brewed” coming soon to a TV near you; Canadian football team eradicating beer snakes.
