The concept of a beer week is simple: Celebrate, and hopefully bring awareness to, a city or state’s beer scene. In the US alone, we estimate that there’s well over 100 beer weeks, and that figure is rising.
Why are so many people indirectly celebrating mediocrity by letting it pass as good beer simply because it’s craft, local, from someone they know, or a combination of all of the above?
Many craft beer snobs would love to see the large brewers go away immediately. They don’t understand the fallout that would follow if these brewers fell today.
One of our New Year’s resolutions as a company is to communicate with you—our supporters—more, so we thought it appropriate to get a head start by sharing some of the projects planned for the upcoming year.
A business’ website should be the hub for all info. Social media should drive traffic to that hub, not be the hub. It should be an easy task for consumers to find information, not an unpaid part-time job.
Every season, we see fall beers on the shelves in June and winter ales in September. It sounds ridiculous, and kind of is, but there’s reason behind the madness.
Based on our experience, the overwhelming majority of craft beers should be consumed fresh. Generally speaking, cellaring beer is a waste of time, money and beer.
Some say imitation is the sincerest form of flattery, but sometimes it’s just lazy and a complete ripoff of another’s work. It’s time for all of us to raise the bar.
As the craft beer segment grows, so does the number of brands, and as the marketplace gets tighter, branding becomes even more important in helping breweries stand out amongst the masses. Yet many craft beer businesses continue to fail to recognize the need to protect assets.
Try broadcasting what you’re drinking and see what happens. Depending on the beer in hand, cries of “Why?!” and other forms of pointless bashing will no doubt ensue from misled beer snobs who believe their palates are better than yours.
We had the privilege of attending the recent Craft Brewers Conference in Washington DC, and took away three messages from the opening talks, the keynote and discussions with various industry colleagues.
We’ve noticed that glassware for beer often becomes more important than the beer itself. This form of snobbery is arguably bad for beer as a whole, making it less approachable for some and removing the focus from the beer.
Last year was a big year for BeerAdvocate magazine. This year, our goal is to make significant changes that’ll allow us to deliver the mag more efficiently, with more content and to more readers.
At its current growth rate, there’s more than one small brewery opening every day in the US, with many existing breweries experiencing double- and triple-digit growth.
Beer is the ultimate social lubricant. It brings people together no matter who they are or what they believe. Unfortunately, America’s polarized political landscape has spilled into our beer.
A white whale is just beer, albeit a limited one. And while the hunt might sound like fun, many have argued that their existence and subsequent harpooning has harmed the beer industry.
Since BeerAdvocate magazine launched, we’ve been inundated with requests to offer a digital version of it. Perhaps it’s time to let go a bit and give in.
But what’s driving us nuts lately are those who expect your support simply because they’re “craft” and “local.” But how many local brewers actually support their locale?
BeerAdvocate magazine continues to grow, as more and more consumers seek information behind the beers they drink. The mag’s success is a tribute to the overall growth that’s occurring throughout the entire craft beer community, something that we’re proud to be a part of.
For years, many of you have asked, begged and even demanded that we not only launch a mobile version of BeerAdvocate.com, but a digital edition of the magazine. Some things aren’t as easy as simply asking and receiving.
