Tag: Beer Language

Beer in 2018, As It Was Foretold Beer Smack by

We recently gazed into our Magic 8 Ball and asked, “What will 2018 bring to the wonderful world of beer?” To which it replied, “Outlook hazy, try again.”

The Fight for Independents Unfiltered by

As the term “indie beer” rises in popularity, it’s time to rethink what it really means to be an independent brewery.

Names and Labels Unfiltered by

Why it’s time to give up on a meaningless phrase and accept a growing truth: craft beer is just beer.

Craft. Nano. Contract. Big. Gypsy. Small. Local. Brewer. Unfiltered by

Craft beer spends an inordinate amount of time trying to define itself, not by what it is, but by what is not. Too often small brewers have contented themselves with a David versus Goliath narrative instead of touting their positives.

Jace Marti, Brewmaster, August Schell Brewing Co. Last Call by

In December, when the Brewers Association named Schell’s on their list of breweries they do not consider “craft,” Marti took to the internet. His protest letter to the Brewers Association went viral, and became symbolic of the strong reaction many had to the list (which the organization has since redacted).

The Future of Craft Beer is Here Unfiltered by

Take a good, long last look at the world of craft beer. In five years, 10 years, the craft beer industry won’t look anything like it does now. With the close of the “Extreme Beer Era,” we’re now entering craft beer’s fourth age, one that will be defined by striking sobriety and grownup decision-making.

Beware of Homerism Beer Smack by

One fact that many consumers tend to ignore is that a “craft” beer isn’t good by default, nor is a beer good simply because it’s “local.”

It’s Time to Reclaim Beer Beer Smack by

Instead of blindly supporting something because it’s been labeled “craft,” how about we simply support brewers who make good beer with good intentions? And that’s “good” as defined by the consumer, not others who might have a vested interest.

Cider Is Not Beer Ask the Beer Geek by

The Beer Geek clears up a common misconception about cider and beer.

Reclaiming “Craft” Beer Smack by

“Craft.” What the hell does it mean? We’ve been pondering its beery meaning for years now, and witnessing confusion among consumers on a daily basis. Why? No clear definition.

Bottom of the Barrel Ask the Beer Geek by

The Beer Geek discusses various myths on the origin of “bottom of the barrel.”

Are You “Trading Down?” Beer Smack by

Sorry, guys—while we dig a Leinie’s Red or High Life from time to time, we don’t buy that. Stop feeding the press these doom-and-gloom sound bites that only fuel the fire.

The Myth of Handcrafted Unfiltered by

It’s time that brewers and consumers let go of their dated, fanciful notions of the brewing process.

The Geek Shall Inherit the Earth: An Affectionate Look at the More Beer-Obsessed Among Us Feature by

The landscape of the beer geek is as rich and varied as the outside world; a microcosm of society as a whole.