Milwaukee owes its brewing heritage to beer barons like Miller, Pabst and Schlitz. And while Miller is still extremely popular, the big beers that were once working-class favorites have given way to a vibrant craft beer scene.
A son leaves Leinie’s; voice of Bob the Builder launches ale in the UK; governor of Bavaria tells drivers that two liters of beer at Oktoberfest is safe; Pabst looks to the future; and beer drinkers sue A-B.
PBR on NPR? What the Hell? Pabst Blue Ribbon’s unexpected resurgence has been fueled by the thrifty, kitsch-loving habits of urban hipsters. So what’s the brand doing by courting its drinkers’ parents?