As craft brewing matures, the quality of the reportage on all things beer should rise to match it. Quality writers are a crucial component in helping craft brewing grow in stature and seriousness in the public’s eye.
As beer journalism blows up right alongside craft beer, Jay Brooks, who has been writing about beer since 1992, is calling on old media to put an end to “sudsy” puns, and for new writers to slow down and really learn the craft.
In the narrative, Jenny Shank, a self-reported non-beer geek, gives craft brewers a gentle (and hilarious) ribbing … so we decided to ask her what was up with that.
The focus of our book will be top-quality craft brewing, and if global brewers have stopped making those, well, they’re just foolish. We would produce an atlas for explorers. It has surprised me just how much I have learned.
If you dare to raise a question about a favored brewery’s latest beer or the quality of a particular brewpub’s lineup, prepare to witness passion turn quickly to fury.
The complaints and expectations about beer are reaching whole new levels. And the snobbery and superiority factors among craft beer lovers over macro drinkers are becoming shameful and embarrassing.
Anton Schwarz, the Bohemian immigrant and editor of The American Brewer until his death in 1895, racked up more geek cred in a few years than any of us could in a lifetime.