Tag: New Belgium Brewing

  
Brewing in Thin Air: What Alpine Breweries Are Doing at High Altitude Feature by

Most of Colorado’s breweries are more than 5,000 feet above sea level. But professional brewers at altitude are downright scientific with their methods. And the first thing they point to is the temperature at which they boil.

Emily’s Folie Kindred Spirits by

In Emily’s Folie, an after-dinner cocktail, a sour beer combines with peach brandy, cognac and honey to create the flavor of a peach tart.

Location Location Location: How Craft Breweries Are Shifting the Definition of Local Feature by

For many breweries, a regional, cultural identity fosters the brand’s wider appeal. Paradoxically, that popularity might dilute the brand by requiring a large-scale production model that precludes ties to its regional roots—something expanding breweries keep in mind.

Check Your Business Strategy Early and Often The Business of Beer by

From the initial stages of business planning onward, brewery owners are forced to make difficult decisions that affect the direction of their business. Successfully navigating these choices relies upon having a clearly defined vision and strategy.

Beer News News by

Churchkey Can Company ressurrects the flat-top steel can; interstate brewery expansions loom; study finds two drinks a day could be a life saver; Heineken bans branding of local brews during London 2012 Olympics; and new beer laws passed in Indiana and Georgia.

The Golden Rule of Brewing Feature by

Goodwill among brewers doesn’t stop at the occasional tank or piece of advice. It’s an industry-wide culture that can be found at every stage—from conception of a brewery or beer to execution, to, yes, even consumption.

Graphic Content: Craft Brewers Step Up Their Branding Feature by

Just like there is no typical craft beer, there seems to be no typical craft logo. And with the ongoing proliferation of craft breweries in the US, branding is becoming both more crucial and more impressive than ever before.

Redefining Local Unfiltered by

If 2011 was a year for celebrating a return to local beer, 2012 will be a year when consumers and brewers seek to redefine what local really means. This past year saw dozens of breweries, including many well-known names, retreat to their home markets due to supply issues.

Profiles in Beer Feature by

It’s time once again to pay homage to eight greats of the brewing industry in our annual nod to those who make beer more than just a beverage.

Beer News News by

New ventures for Brick Store Pub; Weed fought the law; Smuttynose finds a home; Serving beer in liters is a crime; Star Hose to open in historic N.Y. firehouse; and Elysian and New Belgium collaborate.

Extremely Boring: Unimpressed by the Latest 47 Percent, 180 IBU Monsters, Brewers Say No to Going Extreme Feature by

The beer with the most hop flavor, the most smoke flavor, the most alcohol, is the one that gets attention in the US market.

Why We Need Extreme Beer: A Look at a Truly Life-Changing Phenomenon Feature by

There are really only two ways to blow the mind of an experienced, worldly beer drinker: Make a classic style to absolute perfection or make a beer that is unlike anything brewed before.