When creating the Double IPA’s label art, capturing the evolution of a brewer into a hop monster in a single image took about three months of collaboration between the Florida brewery, its branding agency and an illustrator.
A gift of six hand-selected beers deserves to be carried and presented in something a little more special than a used six-pack holder—especially for special occasions. That’s why Ashley Edmonds created Beer Greetings.
As more breweries choose cans, often at minimum quantities, the three can producers—Colorado’s Ball Corp., London’s Rexam and Pennsylvania’s Crown Cork & Seal—are struggling with an influx of new orders.
Imperial Pumpkin Ale mixes it up as one of the brewery’s first labels featuring art. A nod to Tim Burton and the spirit of Halloween, the “foggy autumn night sky at a pumpkin patch” is a departure from the minimalist look of other Reuben’s Brews labels.
Known for pioneering canned beer packaging, Oskar Blues was looking for a new way to push the aluminum container’s limits while solving some of the glass growler’s inherent downsides. They ended up with the Crowler.
Cans are now instinctively what I reach for when I’m buying beer in the store, much to my own surprise. In fact, I expect to keep passing over glass bottles, bombers and growlers for many years to come.
Smartmouth has a way of winning people over to the nerdy side. From the metabolic flows of fermentation to the yeast pitch rate formula, the cans become a resource for people to study while they drink.
Artist Keith Neltner’s rendition of a real-life rooster who once “ruled” the farm owned by Cecil Fecker, Nathan Hukill’s grandfather, was designed to wrap the brewery’s first release, an Imperial IPA brewed with nine hop varieties, five malts and a botanical blend.