Tag: Packaging

Burning River Pale Ale by Great Lakes Brewing Co. Label Approval by

Referencing the infamous Cuyahoga River fire of 1969, the revamped image for Burning River Pale Ale took inspiration from recycled materials to help symbolize Burning River’s environmental message, and incorporates newspaper clippings from the fire and text from the 1972 Clean Water Act.

Alternate Side by Third Rail Label Approval by

Most breweries don’t release their first packaged beer with a label depicting their hometown getting sucked into a void of nothingness. In the image, a classic New York street corner—historic brownstone, sign-studded street lamp and all—is flying into a vacuum.

Hop, Drop ‘N Roll by NoDa Brewing Company Label Approval by

Hop, Drop ‘N Roll’s minimalist can design tells you what to expect from that first sip. The touch of yellow alludes to citrus, and the sleek classic car suggests a smooth body. That subtle artistry sets NoDa’s cans apart, and also reflects the brewery’s origins in the bohemian enclave of NoDa, in Charlotte, N.C.

Ghost Face Killah by Twisted Pine Label Approval by

All of that Scoville imagery on the label serves as a semi-serious warning of the insane heat level in Twisted Pine’s Ghost Face Killah, the world’s spiciest beer.

Beers Take Flight Innovation by

The Craft Beer Flight Kit was inspired by Advent calendars Ryan Sauder and Steve Denlinger made for friends in 2013, which revealed a beer a day for the 24 days before Christmas.

35K Milk Stout by Against the Grain Label Approval by

Against the Grain’s labels have been offending some and delighting others since the Louisville, Ky., brewpub opened in 2011.

Puzzling Out the Six-Pack Innovation by

Easily assembled without tools or glue by snapping the pieces together, the PuzzlePax also can be disassembled for flat storage, making it perfect for keeping in a car or messenger bag when heading to the local bottle shop.

Refillable Bottles Offer Benefits to Breweries The Business of Beer by

In the ongoing debate over whether bottles or cans are the greener package for beer, one significant factor has been overlooked.

Rocket Science IPA by Fullsteam Brewery Label Approval by

For anyone familiar with craft beer brands, the name Fullsteam instantly conjures a visual of the brewery’s logo, the chunky font with that enigmatic backwards “F.”

Sawtooth Ale by Left Hand Brewing Co. Label Approval by

Among Longmont, Colo.’s Front Range mountains is Sawtooth Mountain, the namesake of Left Hand’s flagship brew, an American-style ESB.

To Drink or Not to Drink: What Date Codes Say About Your Beer Feature by

When a beer is labeled “best by,” the brewery makes a judgment weighing freshness against shelf life, and, presumably, the brewery’s bottom line. With “bottled on” dates, buyers must decide for themselves.

On Roman Time Unfiltered by

The Julian system is but one of many tricks that craft brewers employ to confuse unsuspecting consumers into buying old and often lifeless beer. Lacking in simple clarity, it requires customers to come equipped with additional computational skills just to find a relatively fresh bottle.

B/A/Y/S Russian Imperial Stout by Adroit Theory Brewing Co. Label Approval by

Adroit Theory’s aesthetic leans dark—think a little bit of goth, a little bit of motorcycle club and a whole lot of rock ‘n’ roll. You can see it in the label of its first beer, B/A/Y/S.

Baka Ohka Imperial Cherry Stout by Church of The Atom Label Approval by

Church of The Atom is a nanobrewery in Sweden’s beer hub of Gothenburg that derives its name from a post-apocalyptic video game that co-founders Kristian Hallberg and Marcus Ekdahl were both into when they decided to launch CoTA.

Mobile Canning Innovation by

For many breweries, canning is easier said than done. Much like a mobile bottling line, mobile canning lines provide all the necessary equipment, supplies and know-how, so brewers can focus on what they do best: brewing.

Debbie Downer Dunkelweizen by Spiteful Brewing Label Approval by

Spiteful, a small brewery in Chicago, is run by a couple of really nice guys who really hate certain things. Among the triggers of their wrath have been trouble-making pigeons, a guy named Colin and texting pedestrians.

Pale Ale by Parizan Brewing Label Approval by

At London’s Partizan Brewing, each label starts with the same idea—characters and objects shaping letters that spell the name of the beer, a technique that’s been part of artist Alec Doherty’s work for a while.

Analyzing the SKU Boom The Business of Beer by

With over 2,100 breweries currently operating in the US and more than half that in the planning stages, the craft beer market’s ability to absorb a rapid growth in stock-keeping-units is uncertain.

Graphic Content: Craft Brewers Step Up Their Branding Feature by

Just like there is no typical craft beer, there seems to be no typical craft logo. And with the ongoing proliferation of craft breweries in the US, branding is becoming both more crucial and more impressive than ever before.

Hold Everything! Innovation by

Both bottle carrier designs allow you to walk into your favorite bottle shop, brewery or tap house with a sturdy, reusable holder, so you can bring your beers home or to any event in classic style and without worrying about them dropping out of flimsy cardboard cartons.

Custom Caps Make Their Mark Innovation by

Labels typically have been where most of the creativity has gone, but a Houston man has just made it a lot easier for brewers to make their mark, literally, with customized, digitally printed bottle caps.

Do Beer Labels Matter? Beer Smack by

Some great beers unfortunately get tagged with horrid labels—ranging from boring to sophomoric, to sexist—while mediocre beers get wrapped in a packaging tale that’s much more interesting than the beer.

Nice Package: Craft Beer and the Container Industry Feature by

Switching from the once-ubiquitous brown bottles to cans may have been novel nine years ago, but today, it’s just one way craft brewers are reexamining their relationship with the container industry in hopes of shaving costs and putting better beer on the shelves.

From the Brewery to You Feature by

Over the years, brewers have come up with four basic types of packaging—casks, bottles, kegs and cans. Each type of package protects beer in different ways, and can cause the beer to taste quite different.