As craft brewers push to distinguish themselves from Big Beer, revenue from higher-priced premium beers is increasing faster than any other craft segment. Will that make the $8 six-pack a thing of the past?
Few contract brewers start out intending to sell the hapless beer drinker subpar suds. In fact, most contractors have the same dream as every other brewer: to build their brand, win over consumers and open facilities of their own.
New York’s brewers & wholesalers scrambled by Hurricane Sandy; brewers increasingly skeptic about plastic kegs; North American Breweries sold to Cervecería Costa Rica; Minneapolis brewers embattled in trademark dispute; and C&C Group purchases Vermont Hard Cider for $305 Million.