Instead of embracing the beauty of public and outdoor drinking, Americans have largely relegated alcohol consumption to bars, implicitly marking them as dark dens of adult iniquity. Fortunately, small breweries are pushing for change.
In a round-up of beer news, Belgian beer is recognized as cultural heritage; White Labs Asheville begins production, New Holland brews lager with heirloom barley; and 2016 is a record year for US hop growers.
If you drink a beer, and your friends aren’t instantly notified about it, did it really happen? How is technology changing the beer drinking experience for so many enthusiasts, and why are they frantically sharing their experiences anyway?
Of Newark-upon-Trent’s 35 pubs, only four served cask. All owned by Nottingham brewer Home Ales. Modern geeks wouldn’t have loved them. But they had a few things drinkers loved. They were cheap. And their cask beers were always in good condition.
While trepidation for the undermining of long treasured beer heritages remains understandable, in countries with little in the way of a native or historic beer culture, the change of pace and perspective brought by an interest in American-style craft brewing is a welcome breath of fresh air.
At least a dozen beer documentaries have premiered around the country since early 2014. For many filmmakers, the decision to turn the lens on brewing comes from personal experiences and observations of beer culture.
It’s Friday night. You order a beer at a bar, use an app to tick it on your list, snap a pic, broadcast it on social media, and then refresh to see how many people liked it. What happened to just ordering a beer and enjoying it with the people around you?
With style lines blurred and Old World notions increasingly irrelevant, it appears the new era of craft beer will be defined by drinking whatever the consumer pleases at any given moment. And this is all positive in the sense that it means craft brewers and their advocates have won the larger battle.
Try broadcasting what you’re drinking and see what happens. Depending on the beer in hand, cries of “Why?!” and other forms of pointless bashing will no doubt ensue from misled beer snobs who believe their palates are better than yours.
Debates over the seriousness of beer or how seriously to take it have long existed. Craft brewers have fought for decades to achieve a level of respect from consumers, the media and the public at large. The march toward respect for beer remains an ongoing process.