Whether reporting on international beer mergers or just gently poking fun at American-style light lagers, it’s clear that Kai Ryssdal, host of public radio program Marketplace, possesses a passion for beer.
Of the 836 new breweries that opened between 2010 and 2013, approximately 350 will close by 2016. It’s a shocking number that makes sense after asking the people behind recently shuttered breweries about the challenges they faced.
It has been difficult for craft beer fans in the baffling beer desert of Los Angeles County. But that’s changing, in part thanks to two new, wildly different brewers who are putting the brewery-friendly city of Torrance on the map.
The constellation of bars, gastropubs, taphouses and brewpubs that dot LA’s diverse neighborhoods is dedicated to making LA a premier craft beer city. Los Angeles already has the weather and the landscape, and now it increasingly has the perfect brews to pair with the picturesque environment.
Crowdfunding enables completion of documentary; Alchemy & Science announces first craft beer venture in Los Angeles; NY breweries receive marketing boost ; St. Louis Brewery to sell 60 percent stake; and study reveals beers labeled ‘gluten-free’ may be full of it.
In marketing, connecting a face to the “brand” means something. But for the small guys who can’t afford national publicity and TV commercials, that connection and personal brand management becomes a physical reality with their taprooms.
Los Angeles is an absolutely massive place, teeming with a multitude of people. If only a tiny percentage drank good beer, that would still be a staggering number of craft drinkers sprawled out between the mountains and the ocean.
Located on the fourth floor of Los Angeles’ largest hotel, Bonaventure Brewing Company has been treating its loyal customers to craft ales for over a decade, while thousands of the city’s inhabitants walk by every day without even knowing it exists.
Every West Coast city has a beer scene to make you sing, but not Los Angeles. That’s not to say bastions of beer excellence don’t exist in this humble burg. In Pasadena, Mark Jilg operates one such outlier—Craftsman Brewing Company.