Whether reporting on international beer mergers or just gently poking fun at American-style light lagers, it’s clear that Kai Ryssdal, host of public radio program Marketplace, possesses a passion for beer.
From household names like Vinnie Cilurzo and Greg Koch, to emerging stars like Monkish Brewing’s Henry Nguyen, this doc features 80 of California’s movers and shakers speaking their mind on some hot-button issues.
Over the past eight years the setup of this column hasn’t changed much: Why beer? Why brewing? Why do you do what you do? But the common theme, from Oregon to Kansas to the Carolinas, is the way that a passion for beer builds and rolls forward on its own momentum.
Even though small-batch beer holds only about 1 percent by volume of today’s German beer market, the legacy of handmade beer has endured years of macrobrewery consolidation and is finally coming out on the other side.
Just like there is no typical craft beer, there seems to be no typical craft logo. And with the ongoing proliferation of craft breweries in the US, branding is becoming both more crucial and more impressive than ever before.
The internet and social media have changed the way we connect with those who sell us the beer we love. Now we can actually communicate directly with them and tell them what we do and don’t like about what’s going on with their beer.