Taking cues from the pub and taproom model used by smaller breweries, big players in the beer industry, from 10 Barrel to Blue Moon and Lagunitas, attempt to cash in on the convenience and sense of community of urban outposts.
A look at the beer industry post-2015, the year that Big Beer acquired successful craft breweries left and right and infused mind-boggling amounts of money into the business. Their plan? Buy more shelf space.
Buyouts and ownership restructurings in 2014 and 2015 have removed some of the bigger players—and their bigger production numbers—from the “craft market share” calculation publicized by the Brewers Association.
While green lawns go brown, farms go fallow, and everyone is asked to cut their water usage at every turn, beer drinkers are forced to consider whether their favorite drink is worth such a reservoir-sucking impact.
Droughts force California brewers to reevaluate water sources; Southeastern politicians seek to reinforce three-tier system; Shanghai beer festival spotlights China’s growing craft scene; and Cigar City’s Joey Redner on Hunahpu’s snafu.
Churchkey Can Company ressurrects the flat-top steel can; interstate brewery expansions loom; study finds two drinks a day could be a life saver; Heineken bans branding of local brews during London 2012 Olympics; and new beer laws passed in Indiana and Georgia.
Both musicians and brewers express themselves as artists by putting a lot of themselves into their craft; be it a new Stout or a new song. It’s no huge surprise then, given these fundamental similarities, that many brewers are also musicians and many breweries have their own bands.