Tag: Marketing

Darling banned from local British pubs; Boston Beer Co. donates to Freetown; Michelob wins independence; Heineken takes over Scottish & Newcastle; LCBO turns to American craft beer; and A-B no longer exclusive.

The progression of the American beer industry from its Animal House days shouldn’t have to result in Frasier-like airs.

There’s a growing trend among brewers to craft a big beer, name it something demonic or outlandish, and create a big buzz around its release by using grassroots word-of-mouth marketing.

Anheuser-Busch imitates craft marketing; voters weigh in on who they’d like to share a beer with; cost increases in the UK threaten beer culture; Randy Thiel takes a new job; and a University considers teaching brewing.

Grolsch swings to SABMiller, Widmer and Redhook to merge, Canadians’ outdated beer fridges, “Dublin Beer Bandit” at large, and a new beer allegedly reaches 20 percent ABV.

Don’t compromise taste; light means light; residual sugar in beer and wine; and laughably basic question answered vs. laughed at.

From the earliest days of microbreweries, the upstart generation of brewers wanted to distinguish themselves from the large, corporate breweries.

What’s new in beer including the birth of MillerCoors, Stone Brewing going green, and Dixie Brewing Company resuming operations.

Consumers simply have a right to know exactly what they’re drinking, where it’s from, and who made it. We have the right to know the truth.

What’s new in beer, from the craft side of Molson Coors to the future of the Chinese beer market.

This so-called “resurgence” of craft beer is not a new trend or fad.

Is packaged sex appeal really what’s needed to sell better beer in America’s restaurants?

In response to the American palate’s sweeping shift away from fizzy, lifeless beers, many corporate breweries have hastily embraced faux-craft brands.

What’s new in beer, from vegetarian beer to blogging benefits.

After years of Big Beer following the same crass marketing playbook, beer suddenly had a bad image and a black eye.

Much like polar ice caps and the spotted owl, global beer culture is in jeopardy.