Indianapolis friends Ryan Coyle and Mike Sale created Brew Bracket to be a “beer tasting party in a box.” The idea started in 2011, when they founded a 400-person beer-tasting tournament in Indiana.=–km
Think of the packets as mini beer Randalls. Bobby Gattuso, who studied biology in college, invented Hop Theory beer sachets as a way to enhance beers and start conversations about different flavors in beer.
As it applies to reviewing beer, far too many people lack the attention span to read or write anything longer than a tweet. They react to clickbait headlines without reading, would rather tick beers and move on, and take as fact any information that’s delivered to them immediately in blurb or list format.
CapSnap is a free smartphone app that helps beer drinkers keep tabs on the beers they drink with personal ratings and other details via a collection of bottle caps created by the user for each beer. It’s a lot like Pinterest for beer lovers.
Tasting panels are trained by smelling the chemical aroma standards responsible for each flavor—as beer geeks know, banana flavor is isoamyl acetate and butter is diacetyl—in decreasing dilutions. They taste the isolated chemicals added to polyethylene glycol until small amounts can be detected.
While many of the world’s interesting beers are imported to the US, most are not. And those that do arrive can be in a condition bearing little relation to their true nature. Better understanding comes from visiting them at home.
After a few years of trying new beers, every beer lover hits a wall. Beer fatigue can strike anywhere. In these circumstances, the most effective approach is perhaps the least intuitive: Just take a break.
Whether you’re a first-time brewer or a pro honing your chops, there’s always more to learn. Here’s how to go from the back of the bar to the head of the class, from a round-up of top brewing schools, to books for learning more about beer and some tips for becoming a better beer advocate.