Pay to play is basically the act of bribing a bar to put your beer on tap. Once thought to be solely a macro brewer tactic, all sizes of brewers and distributors now use it to bump competition and gain valuable exposure at bars, restaurants and other retail outlets. Yes, even your small, local, independent brewer.
Bruges’ De Halve Maan brewery will soon build an underground pipeline to move beer. Once operational, the pipeline will transport over 4 million liters (roughly 34,000 barrels) of beer per year to a nearby bottling plant.
Scattered across the country, a few enterprising brewers have begun working with an unusual ingredient: kombucha, a mildly alcoholic fermented tea. Wild fermenting organisms in the tea help lend uniquely funky and tart flavors to their beers, driving curiosity among consumers.
Two Whole Foods Market locations are set to premiere new in-store breweries before the end of the year. Each location’s beers will eventually be available for draft pours in Whole Foods taprooms throughout their regional markets, not necessarily just at the breweries themselves.
A Portland, Ore.-based industrial designer turned his solution-driven mind to finding quick and easy fixes for the problem of removing a bottle cap without an opener. And now he has put his favorite findings in a book.
For Jester King’s “creative czar” Josh Cockrell, it started with the peach, the base of the beer. When he learned that peaches originated in China, he dug into the country’s folklore and discovered the tale of “The Shared Peach.” A man shares a peach with his same-sex lover, wanting him to share in its beauty.
If craft production is going to double in the next few years—per the Brewers Association’s goal of a 20 percent sales share by 2020—farmers will need to plant and harvest about another 18,000 acres of hops just to meet demand from craft brewers.
Set foot inside Riverbend Malt House in Asheville, N.C., and it’s clear that the maltster has a similar role to the brewer’s. While employees who work at large malt houses may see grain move at the push of a button, at Riverbend much is still human-powered.
A lot of beer burnout these days stems from our near incessant need to seek out the new, the exciting, the fresh and undiscovered in beer. As with adult relationships, this pattern of promiscuity ultimately leads to an inability to forge a real, lasting connection with a single, satisfying brand.
Every hue of IPA and dozens of Stout sub-types are recognized in style guidelines, but Czech beer is reduced to “Bohemian Pilsner,” a name that would leave a Czech drinker scratching his head. Meanwhile, the country is awash with an array of lager styles, more than anywhere else in the world.
When statisticians crunch numbers, they traditionally want big piles of data to ensure accuracy. But what if the question is something simple, like: Did this new hop affect people’s perception of my beer? Most breweries can’t whip up thousands of opinions for a single batch of beer.
The owners of this sometimes-noisy, always-busy beer bar and restaurant pride themselves on serving great food, but also their community. Expect a draft list that includes locals like Hill Farmstead’s Edward and Lost Nation’s Gose, plus regional standouts like Allagash White and Unibroue Terrible.
A massive IPA put Albuquerque, New Mexico’s La Cumbre Brewing on the map. But Jeff Erway, La Cumbre’s founder and brewer, likes to focus as much on fine-tuned classic styles (a Hefeweizen, a Pilsner, a foreign-style Stout) as he does on show-stopping hop bombs.
Glutenberg, based in Montreal, Québec has a simple, yet formidable, mission: to make beer that’s not only good gluten-free beer, but good beer, period. This ambitious attitude drives the young brewery to experiment with new techniques and embrace and highlight gluten-free grains.
Italy, one of the world’s top wine producers, is experiencing a beer explosion. And after nearly 3,000 years, Rome has finally become a town for beer drinkers, too as enotecas reluctantly yield room to beer bars and bottle shops.
Across the country, craft breweries have coffee specialists going far beyond mere coffee-beer collaborations. Taking notes from beer, coffee shops hope to increase conversation and connectivity between the parallel crafts, opening both to new customers and ideas.
As with beer, craft cider is aiming for people with more sophisticated palates. And one of the first things modern cider makers have done is dry the palate out. To lure beer drinkers, cider makers in the Pacific Northwest started adding hops.
If those surprisingly comprehensible Scottish accents have charmed you into binge-watching Brew Dogs, you’ve probably also been won over by the likes of their silver-bearded right-hand-man, David Donley. Each episode, Martin Dickie and James Watt task him with the impossible, and he makes it happen.