Taking cues from the pub and taproom model used by smaller breweries, big players in the beer industry, from 10 Barrel to Blue Moon and Lagunitas, attempt to cash in on the convenience and sense of community of urban outposts.
Back in December 2006 the first copies of the inaugural issue of BeerAdvocate magazine shipped to thousands of founding subscribers around the globe. Today, we continue to publish award-winning content, each and every month, for those of you who enjoy professional coverage of beer and its culture in tangible form.
As craft brewers push to distinguish themselves from Big Beer, revenue from higher-priced premium beers is increasing faster than any other craft segment. Will that make the $8 six-pack a thing of the past?
Lenox Mercedes was raised in New York City during hip-hop’s golden era. Years later, he’s tapping kegs while Atlantans dance to classic beats at one of the beer festivals hosted by his company, High-Gravity Hip-Hop.
Once an industry staple, Pale Ale has ceded shelf space to the popular IPA and its Imperial and Session cousins. Has the former flagship style seen its last days, or can it be reborn with a renewed emphasis on hop and malt varieties?