As craft brewers push to distinguish themselves from Big Beer, revenue from higher-priced premium beers is increasing faster than any other craft segment. Will that make the $8 six-pack a thing of the past?
From Reddit threads to in-person auctions, the increasing commodification of rare beer is something to celebrate and fear. The long heralded accessibility of beer remains one of its most favorable traits.
We’d love to see more bars move to the British nonic pint, a 20-ounce container that leaves plenty of room for some proper head. Not only do they look cool, they’re inexpensive, versatile and nobody hates them yet.
If craft production is going to double in the next few years—per the Brewers Association’s goal of a 20 percent sales share by 2020—farmers will need to plant and harvest about another 18,000 acres of hops just to meet demand from craft brewers.
While the real stock market might be a buzzkill, these two concept bars are not just serving up good prices in a down economy, they are letting customers forget their real investment woes and feel once again like they are riding high.
The growing trend by bars and restaurants to drop beers into 10–12-ounce glasses—and intentional short pours—is literally killing our chances of getting a proper red, white and blue 16-ounce pour of brew.