Tag: Marketing

Hardywood Founders Discuss the Changing Beer Landscape and the Launch of Their New Brand, Suncrush News by

Eric McKay and Patrick Murtaugh, founders of Virginia’s Hardywood Park Craft Brewery, talk about their motivation for offering low calorie, low alcohol beers under a new brand.

Traffic Jams and Tap Handles: Self Distribution Offers Small Breweries a Road to Growth The Business of Beer by

According to the Brewers Association, self-distribution in some shape or form is allowed in 37 states and the District of Columbia. This is how growth begins for many craft brewers.

Mug Club 2.0: Craft Brewers Modify Loyalty Programs to Sow Deeper Relationships The Business of Beer by

In the face of heightened competition, breweries are finding new ways to attract and reward loyal customers by modernizing the “mug club” concept.

Complete IPA: The Guide to Your Favorite Craft Beer Shelf Talker by

Beyond the classic English and American styles, author Joshua M. Bernstein indexes standout IPAs by grain, color, and strength. Fringe categories like “yeast-driven” and wood-aged get a nod, too.

Beer Meets Big Data with Glassify Innovation by

Glassify turns the bottom of a pint glass into a mini-computer that’s able to interact with a mobile device via a chip inserted during the manufacturing process and offer tailor-made deals through the Glassify app.

Higher Prices, Brighter Futures? The Changing Landscape of Beer Retail Feature by

As craft brewers push to distinguish themselves from Big Beer, revenue from higher-priced premium beers is increasing faster than any other craft segment. Will that make the $8 six-pack a thing of the past?

The Skeg by Cape May Brewing Co. Label Approval by

Each beer in Cape May’s Barrel Aged series is named for a different part of a boat. The illustration for The Skeg, a golden sour ale, features the fin-like structure on the bottom of the boat.

Three Heads Brewing: 5 Essentials 5 Essentials by

Partners Dan Nothnagle, Todd Dirrigl, Geoff Dale, and Brian Johnson can’t live without these five things at Three Heads, their funky and hop-forward brewery in Rochester, N.Y.

Maverick & Gose by Second Self Beer Company Label Approval by

Second Self embraced the “Top Gun” nostalgia with its summer seasonal, creating a video spoof of the famous volleyball scene and including movie quotes on the bottoms of cans.

Time to Grow Up: Beer Branding’s Cleverness Deficiency Unfiltered by

If craft brewing wants to extend its audience beyond the traditional market of youngish, wealthy dudes, it needs to grow up a bit.

Hop Stimulator Double IPA by Funky Buddha Brewery Label Approval by

When creating the Double IPA’s label art, capturing the evolution of a brewer into a hop monster in a single image took about three months of collaboration between the Florida brewery, its branding agency and an illustrator.

Living in Isolation: How Elitism is Alienating Macro Beer Fans Unfiltered by

It’s time for small brewers and beer enthusiasts to stop taking cheap shots at Big Beer and instead focus on their own products.

PsycHOPathy IPA by MadTree Brewing Label Approval by

To create the art for MadTree’s IPA, designer Margaret Weiner made a composite of inkblots that combine the shape of a hop bud, a maniacal face, and branches and roots.

Marketing Nostalgia and Local Pride, Brewers Revive Heritage Brands News by

From Gerst Amber Ale to Pabst’s Ballantine IPA, more and more breweries are reviving historic beer brands.

Beware the Storysellers Beer Smack by

There’s a disturbing trend in beer journalism. In fact, unbeknownst to most readers, it’s lurked in the global beer scene for decades.

The Fight for Independents Unfiltered by

As the term “indie beer” rises in popularity, it’s time to rethink what it really means to be an independent brewery.

What We Learned From 2015 Beer Smack by

Looking back on the industry in 2015, we’ve learned that no one cares if a brewery sells out, and now everything is “craft.”

Tim Annis, MBA Student and Marketing Consultant at Capital Brewery Last Call by

Tim Annis is an MBS student and a beer geek who couldn’t believe his luck when his professor at the Wisconsin School of Business announced their assignment: develop a branding strategy to revive Capital Brewery in Madison.

Drinking Games: Have Social Media and Apps like Untapped Changed the Way We Consume Beer? Feature by

If you drink a beer, and your friends aren’t instantly notified about it, did it really happen? How is technology changing the beer drinking experience for so many enthusiasts, and why are they frantically sharing their experiences anyway?

The Pull of Tap Handles For Love of the Craft by

Beginning in the mid-1980s, microbreweries started to think of tap handles as promotional tools. Now, numerous beer-focused bars have what amounts to rotating art exhibits thanks to companies such as Taphandles in Seattle.

All the News That’s Fit to Tweet Unfiltered by

While the internet has given beer lovers access to information and communication avenues that we could never have imagined decades ago, the value of many social media options to breweries is harder to gauge.

Beer News News by

BrewDog announces location in Columbus; Minnesota allows Sunday growler sales; US breweries win at Australian International Beer Awards; AB InBev trademark application suspended; Alabama craft beer law limits brewery expansion; and breweries and brewpubs now open or coming soon.

Shelf Life: A Look Back at the Last Eight Years of the Brewing Industry Feature by

In 2007, when BeerAdvocate became the country’s first monthly beer magazine, the combined output of 1,406 craft breweries represented less than four percent of the total market in the US.

A Little Help: Breweries Turn to Crowdfunding Sites for Money, Marketing The Business of Beer by

Websites like Kickstarter, Indiegogo and CrowdBrewed have changed the game for upstart breweries seeking a foothold in a crowded beer industry.