Glassify turns the bottom of a pint glass into a mini-computer that’s able to interact with a mobile device via a chip inserted during the manufacturing process and offer tailor-made deals through the Glassify app.
As craft brewers push to distinguish themselves from Big Beer, revenue from higher-priced premium beers is increasing faster than any other craft segment. Will that make the $8 six-pack a thing of the past?
When creating the Double IPA’s label art, capturing the evolution of a brewer into a hop monster in a single image took about three months of collaboration between the Florida brewery, its branding agency and an illustrator.
Tim Annis is an MBS student and a beer geek who couldn’t believe his luck when his professor at the Wisconsin School of Business announced their assignment: develop a branding strategy to revive Capital Brewery in Madison.
If you drink a beer, and your friends aren’t instantly notified about it, did it really happen? How is technology changing the beer drinking experience for so many enthusiasts, and why are they frantically sharing their experiences anyway?
Beginning in the mid-1980s, microbreweries started to think of tap handles as promotional tools. Now, numerous beer-focused bars have what amounts to rotating art exhibits thanks to companies such as Taphandles in Seattle.
While the internet has given beer lovers access to information and communication avenues that we could never have imagined decades ago, the value of many social media options to breweries is harder to gauge.
BrewDog announces location in Columbus; Minnesota allows Sunday growler sales; US breweries win at Australian International Beer Awards; AB InBev trademark application suspended; Alabama craft beer law limits brewery expansion; and breweries and brewpubs now open or coming soon.