First Draft, a 40-tap bar in Denver, opened its doors without a single bartender. Instead, patrons pour their own drinks with iPourIt, a self-service system for serving beer (or any line-dispensed beverage) by the ounce.
The first portable, electric kegerator on the market, this patent-pending invention holds 1/6 of a barrel or a 5 gallon homebrew keg of your favorite beer or other beverage, keeps it cold without the inevitable melting ice and dispenses it with a carbon dioxide cartridge.
Presentation is part of the experience of enjoying beer and an influencer for consumers. It’s the eye candy that teases the other senses and sets expectations. It’s the all-important first impression. So why are a growing number of brewers releasing beers that frankly look like shit?
Need something that promises to take your beer drinking devotion to a whole new level? That’s the idea behind the Pretentious Beer Glass Co., a Kentucky-based company that offers several handcrafted beer glasses in different shapes for different styles of beer.
We’ve noticed that glassware for beer often becomes more important than the beer itself. This form of snobbery is arguably bad for beer as a whole, making it less approachable for some and removing the focus from the beer.
Long Trail lends a hand to citizens in need; brewers throughout the Northeastern US cope with floods; can extra bubbles give Foster’s a lift?; Yuengling expands distribution to the Buckeye State; and the world’s strongest fermented beer, fresh from a deer.
Made of 100-percent food-grade silicone, the Silipint is dishwasher safe, as well as freezer, microwave and oven safe—not that you’d ever want to heat your beer in an oven, but it might come in handy for some wassail in the winter.
Beer service, when done right, can certainly put on a good show and captivate its audience. Such delivery, with proper glassware, thoughtful pours, and a touch of caring and flare, causes heads to turn and customers to ask what that lucky guy or gal is drinking.