Known for pioneering canned beer packaging, Oskar Blues was looking for a new way to push the aluminum container’s limits while solving some of the glass growler’s inherent downsides. They ended up with the Crowler.
Cans are now instinctively what I reach for when I’m buying beer in the store, much to my own surprise. In fact, I expect to keep passing over glass bottles, bombers and growlers for many years to come.
Three years after Jenn Coyle co-founded The Can Van with three fellow MBA students, mobile canning has “almost become trendy,” she says. In July 2014 they canned more volume in the first half of the month than they did in their entire first year of business.
Churchkey Can Company ressurrects the flat-top steel can; interstate brewery expansions loom; study finds two drinks a day could be a life saver; Heineken bans branding of local brews during London 2012 Olympics; and new beer laws passed in Indiana and Georgia.
Good beer, it seems, is in the pink. So what better time to look at what craft brewers are doing wrong? For its amazing range of tastes, styles, strengths and colors, so much of American craft beer seems to taste naïve, unworldly and lacking in complexity
For many consumers, it was Sixpoint’s reputation for stellar beers that drew them in. Novelty probably also played a role. But neither would mean nearly as much if the wraps weren’t so elegantly designed.
Over the years, brewers have come up with four basic types of packaging—casks, bottles, kegs and cans. Each type of package protects beer in different ways, and can cause the beer to taste quite different.
Ordering a can of beer has always been trouble. Call for one and you run the risk of being identified as an unsophisticated ignoramus and subjected to ridicule at the hands of even the most open-minded beer geeks.